If you’ve seen any of my Khan Academy computer programming projects, you’ve probably seen this emblem sitting in the bottom-right corner. I threw it together when I first started out on Khan Academy’s new platform, and it’s come to be so iconic, I have to reflect upon why I think it works so well.
An iconic, memorable logo is well-balanced and has an element of symmetry to it. Let’s see how well my first logo fits with this philosophy.
You might notice that this logo has just about every color of the rainbow. Every shape has its own color, and none are repeated. We have, in general rainbow order:
- a dark red outline for the letter “D”
- a peachy orange triangle under the letter “Y”
- a golden yellow triangle inside the arms of the “Y”
- a grassy green fill for the letter “D”
- a sky blue background
- a bluish-purplish outline for the letter “Y”
- a magenta fill between the two letters
I used 7 colors. Yes, that’s way more than you should use in a typical logo. But none of the tones stand out in particular – they are visually equal to each other. The triangles around the “Y” are lighter, while the fills and outlines of the letters are darker. The dark and light shapes cover equal amounts of area, which makes for a good balance.
The inner shapes make up a square, which helps achieve a border effect. Because every element fills a part of this inner square, removing any element would disrupt the balance of the entire logo:
Not so iconic anymore, hmm? Balance and symmetry are key to making a cohesive logo that looks spectacular just about anywhere!
Ever since I made this logo, logo-making has become one of my hobbies! Check out all of my logos.